InTraRed: Boosting the business innovation capacity of SMEs to emerge stronger from COVID-19 disruption
Published in News
The COVID-19 pandemic forced many business owners and functional team leaders in the SME sector to rapidly rethink their business, making innovation and digital transformation a must to ensure stability and, in the worst case, even survive. Most SMEs, pushed by sudden market changes, implemented innovation processes not as a structured and strategical response but mostly as a roughly improvised "escape forward".